Here is something interesting I found in our archive of material.

Beginning of Coffee Service Journey

Welcome to our new Merus Coffee Service Chronicles Blog.   This is the beginning of our blog where we will provide information, tidbits, ideas, innovations in the coffee industry, and a place for you to ask questions.  This is how it all began.

The coffee service business is a unique way to make a living!  When I started Merus Coffee Express in Greenville, SC 15 years ago, I thought our success would be based on providing our customers with great products and top flight service.  But I was only partly right; great products and service are a vital part of what we do here at Merus.  This focus allowed us to grow rapidly and to expand to the Columbia, SC and the Charlotte, NC markets with great success.  

At this point in our companies evolution, I can say with confidence I truly understand what the real key to success has been for our company and that is “we care about our customers”.  When I say we “care” about our customers, I don’t just mean we like their money; I mean we deeply appreciate the opportunity to serve them. I have come to realize that our customers don’t care about how much we know, until they know how much we care.

My advice to anyone starting a business today would be to realize the fact that your customers need to be understood and truly appreciated.  In today’s market good service companies are a “dime a dozen” I don’t want to run a good company; I want to run a GREAT company! How do you build a GREAT company? By showing your customer every day that you care about their needs and you truly appreciate the business they give you.

Yes the Coffee Service business is a unique way to make a living! A caring cup of great coffee is the key to our success.

Steve Bailey